Super Deal boosts product and brand visibility with sponsored ads

JUNE 20, 2018

By Lauren Tran
Content Marketing Manager

Amazon Advertising campaigns helped deliver a 2.5x increase in annual revenue for Amazon seller Super Deal.

After a decade as an Amazon seller, Super Deal needed a new way to get in front of more customers and differentiate its brand. The company began testing advertising strategies in 2015 with a limited budget to promote nearly 15 brands.

“We needed customers to see that we’re just as good as the big boys in the industry,” said Joseph Bonsignore, Super Deal’s Operations Manager. “And the best way to do this was to have our brands show up on the top of the first page of Amazon search results.”

Super Deal launched its Sponsored Products and Sponsored Brands (formerly Headline Search Ads) campaigns with three key goals:

  1. Boost sales on Amazon
  2. Increase brand awareness
  3. Enhance product visibility

Read Super Deal’s story to learn how its Amazon advertising strategy contributed to a 2.5x increase in annual revenue and achieved a 400% lifetime return on ad spend.