Ready to create your first Amazon ad? Get started with these 4 steps
So, you’ve decided to take your brand to the next level and create your first Amazon ad. Advertising on Amazon can be a powerful tool in your selling strategy as a seller or vendor, working to increase your product visibility, build your brand audience, and drive sales on Amazon.
To help maximize your success, it’s important to start advertising at the right time with the right preparation. Well, you’ve come to the right place. We have guides for new vendors and sellers who are considering creating their first Amazon ad. These guides will help you determine when you’re ready to start promoting your products, and how you can fully realize the benefits.
Here’s a preview of your first four steps:
1. Check eligibility
Before you get started creating your first Amazon ad, you’ll need to ensure that you meet all of the eligibility requirements. You must have an active professional seller or vendor account, and have products in one or more of the eligible categories. If you’re a vendor, you must be active in Vendor Central, Vendor Express, Advantage Central, or Kindle Direct Publishing.
If you’re a seller, you must have an active professional seller account, be able to ship to all US addresses if you’re advertising on Amazon.com or all CA addresses if you’re advertising on Amazon.ca, and have products in one or more of the eligible categories.
2. Determine what products you want to advertise
As you’re getting ready to create your first Amazon ad, be sure to carefully consider which products you want to advertise. Choose products that can help you accomplish your goals. Make sure to consider product pricing and availability, because your ad won’t display if the products aren’t winning the Featured Offer or are out of stock.
3. Audit your retail pages
When shoppers click your Amazon ad, don’t forget that it will take them to your product detail page. It’s important to have these product detail pages filled out with everything shoppers will need to make buying decisions. Check your product detail pages. Do they have…
- Accurate, descriptive titles?
- High-quality images?
- Relevant and useful product information?
- At least 5 bullet points?
The primary destination for shoppers who click on your ad will be your product detail page, and a strong product detail page helps convert clicks into sales.
4. Get started with Sponsored Products
You have multiple options for advertising on Amazon, including Sponsored Products and Sponsored Brands. We recommend starting out with Sponsored Products to best set yourself up for success.
Sponsored Products let you promote individual listings to shoppers as they’re searching and browsing items to buy. Key benefits include:
- Ads are targeted to keywords.
- Ads appear within search results and on product detail pages, across desktop and mobile. You pay only when your ad is clicked.
- You choose how much you’re willing to spend.