If you’re a seller looking for a better way to understand the performance of your Sponsored Products campaigns, our new, interactive performance dashboard visualizes campaign data to make optimizing campaigns faster, easier, and more effective.
How it works
Available within Campaign Manager where sellers create and manage their ad campaigns, the performance dashboard allows you to review campaign performance data at the ad group, campaign, keyword, or product level over time in a graph format. So rather than downloading and merging bulk campaign performance reports, you can save time on optimizations by evaluating performance and trends in a single view.
Within the dashboard, you can plot up to 2 of the key performance metrics listed below at the same time:
- Advertising cost of sales (ACoS)
- Click-through rate (CTR)
- Cost per click (CPC)
Optimizing toward your business goals
We’ve crafted a set of guidelines to help you understand which performance metrics to choose for measuring against your core marketing objectives and business goals.
For example, if your primary goal is to drive sales, using the dashboard to compare relative sales performance and ACoS allows you to understand how your advertising investment is impacting your sales goals over time.
Ready for more insights? Sign in to Campaign Manager to start using the new Sponsored Products performance dashboard today.