At Amazon, we aim to make customers’ lives better and easier, and a big part of how we do this is by helping customers find, discover, and buy anything they may want or need. More than a decade ago, Amazon introduced cost-per-click Sponsored Products ads in our store, with a focus on connecting customers and products through experiences that drive discovery and make it easier to shop.
We have continued to make Sponsored Products more helpful for customers and advertisers over time. We’ve invested in machine learning algorithms to continually improve ad relevance, broadened campaign targeting parameters from keywords to include product attributes, and enhanced advertiser bidding controls. We have also extended Sponsored Products beyond Amazon shopping results to other parts of our store where customers are looking for inspiration or comparison options, such as product pages. We know that customers discover products in many ways and in many places, and our work is never done.
Today, we are excited to share that we’re starting down a new path in our Sponsored Products journey—extending your campaigns to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable to name a few. We will start small, learn, and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences.