As we enter the fourth quarter of 2017, we’re excited to share an update on key enhancements to our programmatic buying solution (Amazon DSP—formerly Amazon Advertising Platform, or AAP) this year—including new features and capabilities to make it faster and more effective to build and execute your programmatic advertising campaigns with Amazon.
To streamline campaign management, we’ve released a series of updates that automate processes, simplify campaign setup, and reduce turnaround time for tasks such as creative scanning, line item editing, domain targeting, and more.
To increase efficiency, we’ve added the ability to remarket on third party sites, apply viewability filters using Integral Ad Science tiers, and onboard advertisers’ audiences –directly or from data management platforms like Adobe Audience Manager, Neustar, and Salesforce DMP (formerly known as Krux).
To surface actionable insights, we’ve enhanced our reporting with video metrics including downloads, rentals, and effective cost per completed view. We’ve also added retail metrics such as new product subscriptions and brand halo, which measures the impact of advertising on a brand’s overall portfolio.
Finally, to help extend campaign reach, we’ve expanded our third party supply to include additional ad exchanges, new creative formats and sizes, and broader support of private marketplaces.
Questions? Reach out to your Amazon Advertising account executive today or contact us to discover more about how Amazon’s programmatic buying solution can help drive success for your brand.