Sr. Program Manager
On June 9 we released Sponsored Display product targeting capabilities for CA sellers. With these features, now available in Seller Central, you can promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon. A modified version of Sponsored Display product targeting is also available for vendors worldwide. Sponsored Display is currently available in beta.
Sponsored Display product targeting helps you build awareness among shoppers considering similar or complementary products and categories with display ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages. You can choose to show ads for promoted products on the detail pages of specific relevant products or all products within a category.
Product targeting ads have auto-generated creative—an image of your promoted product will display alongside information like the product’s name, price, and star rating. Product targeting ads are also enabled with deals and savings badges so shoppers can more easily spot special offers.
Let’s say you sell home baking equipment, like mixing bowls. You might use product targeting to drive consideration among shoppers who view complementary product pages to baking, such as cooking thermometers.
You might also choose product targeting to build awareness among shoppers who are actively browsing a similar product’s detail page, or even put the emphasis on reaching shoppers in the broader baking or cooking categories.
Sponsored Display product targeting can assist you in quickly and easily surfacing other relevant items in your catalog to shoppers. If you also sell silicon spatulas or measuring cups, adding product targeting placements on your mixing bowl’s product detail page can make it easier for shoppers to add these complementary items to their cart in just a few clicks.
Sponsored Display product targeting is also available in the Amazon Advertising API, enabling programmatic access for campaign management and reporting. Learn more here.
This release brings Sponsored Display to more advertisers in more locations worldwide and provides enhanced options to reach audiences throughout the purchase journey.
Sponsored Display product targeting aligns with our full-funnel advertising approach by empowering advertisers to drive incremental growth, brand awareness, and product consideration.– Courtney Macfarlane, Senior Specialist at Tinuiti