When is Prime Day? Here are the dates for the shopping event.

June 24, 2024 | By Rebecca Fontana, Senior Editorial Manager

Technology products related to Prime Day.

The official dates for Prime Day 2024 have been announced. One of the biggest shopping events of the year will return July 16 through 17. The tenth Prime Day event will begin on July 16, 2024, at 12:01 a.m. PDT, and it will bring shopping deals to Prime members across the globe.

Prime Day, like other global shopping events, is a choice time for advertisers to reach customers as they shop top deals from their favorite brands—or even travel experiences. In 2023, Amazon celebrated its biggest Prime Day event ever, with Prime members purchasing more than 375 million items worldwide and saving more than $2.5 billion on millions of deals across the Amazon store. That beat the previous record set by Prime Day 2022.

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.

The weeks leading up to Prime Day are an ideal time to prepare your marketing strategy to reach customers. To get started, Amazon Ads offers self-service products including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. For example, NIVEA saw massive success with a Prime Day campaign in the UAE and Saudi Arabia by collaborating with Amazon Ads. Now, it’s time for you start reaching customers as they shop for Prime Day deals.