Stores deliver an elevated shopping experience on Amazon centered around your brand, products, and value proposition. Stores are free, self-service, multi-page websites that can include curated product selections, videos, and images.
A new easy-to-use widget in Store builder lets you showcase deal ASINs in any section of your Store, including on special deal pages.
A new product tile is also available, which allows Store owners to highlight specific ASINs. The product tile shows more of the product attributes that customers see on the product detail page, including:
The highlighted ASIN can be dynamically showcased at the top of an existing Store.
Create a marketing strategy for your Store to drive brand awareness and engagement:
To start using these new features, sign in to your account and click Edit Store under the Stores tab. Click Add tile on the right column and then click Product or Featured deals under Choose tile type.
To start building your Store, sign in to the advertising console—formerly Amazon Marketing Services (for vendors) or Seller Central (for sellers).
To learn more about Stores, read our blog post “Use Stores to showcase your brand.”