New courses and certifications from Amazon Ads
August 29, 2022 | Jeannie Gjersee, Sr. Marketing Program Manager
The Amazon Ads Academy is a free, comprehensive digital learning destination for advertisers and marketers. We launched the Amazon Ads Academy to enable global advertisers to learn how to best use and become certified in Amazon Ads products, services and specific topics. The Amazon Ads Academy offers courses, certifications, bootcamps, on-demand webinars, and videos.
You can take individual courses or watch short videos to quickly learn new skills on the Amazon Ads Academy, or you can dive deep into a topic by completing learning paths. Learning paths are comprised of multiple modules that allow you to gain expertise and become certified in specific topics. Individuals can validate their knowledge and demonstrate achievements by sharing certification badges with colleagues, clients, and their social network. We continue to grow our catalog of certifications and courses to support advertisers’ needs.
Amazon Ads Academy user from Smark ConsultingI thought the content was current and kept with overall strategy. I know continual education is always a need and this is a great learning format.
4 things for you to know about the Amazon Ads Academy and Amazon Ads Certifications
1) It's designed for all experience levels
New advertisers will learn simple tips for choosing keywords, setting budgets that meet their needs, and launching successful ad campaigns, while more experienced advertisers can find advanced tactics to help optimize their performance and spend. While searching for activities, the topics filter has three difficulty options to choose from including beginner, intermediate, and advanced. You will also receive course recommendations to support you as you explore.
2) It fits your schedule
You can take individual courses and watch videos to quickly learn new skills, or you can complete learning paths and bootcamps on your own schedule from a desktop or mobile device. If you leave a course, we will save your progress and you can resume where you left off.
3) You can earn certifications
In the “Get certified” section of the Amazon Ads Academy, we offer certifications that allow you to validate your proficiency in specific topics. If you pass a certification assessment, you will earn a digital Amazon Ads Certification badge for that topic. If you don’t pass, don’t worry! You can retake the assessment after 24 hours, which gives you time to review the optional course material and your assessment summary results to see which topics to revisit. We currently offer the following certifications:
This certification will test your knowledge in sponsored ads with a focus on retail readiness, strategy, and campaign optimization.
This certification will validate your proficiency in Amazon retail as it relates to your advertising strategy including optimizing for retail readiness, navigating Seller Central and Vendor Central, and planning with retail insights and analytic tools.
Topics in the Amazon DSP certification include Amazon DSP audience solutions, supply quality, campaign setup, supply, ad policy, and campaign performance and optimization.
Amazon DSP Advanced is our newest certification and it’s best suited for advertisers who already completed the original Amazon DSP certification. Topics include bid strategies, pixels, audiences, third-party integrations, private marketplace deals, attribution, and bulksheets.
This certification tests an individual's technical proficiency in Amazon Ad Server including campaign management, working with the Amazon Ad Server Tag Manager, and campaign metrics and digital analytics.
This certification will test your proficiency in the livestreaming service’s advertising products and solutions. It’s best suited for advertisers who manage Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships
4) You can highlight your achievements
Once you have successfully passed an Amazon Ads Certification assessment, you can find your completion badge in your Amazon Ads Academy profile. You can share them with your employer and through social networks, like LinkedIn.