Consumers are spending more and more time on their mobile devices and this is inherently fueling the growth in mobile commerce. Mobile has changed the way people shop. Consumers are using their mobile devices to not only buy products and services but also research, read reviews and use coupons. Amazon is a key contributor to the growth in mcommerce, with more product searches starting on Amazon.1
How can you as a marketer tap into mobile shopping trends to engage people throughout the customer journey? Take a look at the infographic below to learn more about how people shop on mobile devices, and how the Amazon DSP effectively connects brands with shoppers across screens.
Questions? Reach out to your Amazon Advertising account executive today or contact us to discover more about how our programmatic buying solution can help drive success for your brand.
1 Source: Bloomreach “State of Amazon 2016”, September 2016