The truth about being a drag entertainer is that the most difficult thing to wear—beyond the makeup, the sequins, the glitter, and the wigs—is, perhaps, the hats. Of course, the hats in question are the figurative ones: artist and businessperson and marketer, to name a few. Mo Heart knows that better than most.
Heart, born Kevin Richardson, has starred on three different seasons of RuPaul’s Drag Race, released two Eps of her original music, and hosted the Amazon Music series “The Walk-In,” which takes her inside the closets of some of the music industry’s biggest names. You don’t cultivate a career like that without knowing how to market yourself.
As drag and queer art is experiencing more mainstream visibility than ever before, Heart is navigating the balancing act of maximizing the opportunities before her, creating a brand that resonates beyond Drag Race, and building a career that honors Kevin’s art as much as Mo’s “ooh ah ah sensation.”