Each of the streams will feature two to three business owners in conversation with celebrity hosts. The series kicked off on Thursday, February 16 at 5:30 p.m. EST / 2:30 p.m. PST with Elaine Welteroth, with additional lives taking place on Friday, February 24 at 1 p.m. EST / 10 a.m. PST, featuring founder and CEO of Pattern Beauty Tracee Ellis Ross, and Friday, March 3 at 12 p.m. EST / 9 a.m. PST, featuring Coco Jones. In addition to shining a light on the importance and impact of Black-owned small businesses, the entrepreneurs will share the origin stories of their brands and how their businesses have found a home in the Amazon store. During these streams, customers will also be able to connect directly with the business owners via an interactive live chat. The livestreams will be available to watch on the Amazon homepage, Amazon Live, and the Amazon Live app on Fire TV on the day the streams take place.