Amazon Ads helps launch the next era of the Martha Stewart brand on Amazon

When it comes to building a beautiful home, there are few lifestyle authorities more beloved and enduring than Martha Stewart.

From recipes and furniture to linens and tablescapes, Martha has spent decades—on screen, in print, and online—shaping the way we cook, entertain, and decorate. With her impeccable taste, the multi-hyphenate is an entrepreneur, a best-selling author of (to date) 99 lifestyle books, an Emmy Award–winning television show host, and the founder of the first multichannel lifestyle company, Martha Stewart Living Omnimedia, which is owned by Marquee Brands.

Today, the Martha Stewart brand has announced their next evolution with Amazon: “The World of Martha,” a dedicated Store providing customers a one-stop shop for Martha Stewart essentials.

The launch will include a new collection of cookware, bedding, and textiles that will complement existing Martha Stewart products that are currently available to shop across categories like outerwear, furniture, lighting, garden, and holiday, making Amazon the retail destination with the largest selection of Martha’s home and lifestyle essentials.

“There is no better place than Amazon to shop my products and recipes. The World of Martha offers all the essentials I love and can’t live without, in one place, plus everything Amazon is known for: reliability, selection, and quick delivery,” said Stewart, founder of the Martha Stewart brand. “Amazon has been wonderful to collaborate with over the years, and it just makes sense that we would team up to expand the Martha Stewart brand and create a convenient destination filled with beautiful essentials for the whole home.”

In addition to the thousands of products available from Martha’s home collections, the Store will also be home to video content from her original lifestyle show, as well as her best-loved recipes for customers to browse. Additionally, the launch will be promoted through ad placements on Fire TV, Streaming TV, and Echo devices, inspiring and engaging with Martha’s fans from the comfort of their own homes.

Much of that content will come to life via the Food and Cooking Experience on Amazon devices. Culinary buffs and recipe lovers who already access foodie content via Fire TV, Echo Show, and other Alexa-enabled devices can look forward to more Martha content, availing some of the food authority’s best recipes and video content to Amazon device users. The “playlist”-style structure is accessible with the same ease of using Alexa, with a dedicated Martha content page to come.