A big challenge during tentpole events can be figuring out how to help your brand to stand out. “By providing audiences with a great deal and creating the opportunity for tens of millions of impressions across multiple inventory placements in the Amazon store, Vendo ensured that Lumineux was a brand that customers would remember in the teeth-whitening space,” Laredo said. “This touches on another challenge, which was deciding which part of the advertising funnel was most valuable. With Amazon DSP remarketing, Vendo was able to invest heavily in the bottom of the funnel to support top-of-funnel efforts. This helped the top-of-funnel placements to end up converting through multi-touch engagement with audiences.”
Overall, the campaign was a success for the brand, Vendo said. After launching the SOV package, the brand observed more than 33 million impressions. These results were based on the specific SOV package purchased by Lumineux.
“With Amazon DSP remarketing, Vendo ensured that certain audiences who visited a product detail page were reengaged on or after Prime Day, connecting with thousands of customers as a result,” said Laredo. “Finally, securing a homepage placement for Lumineux helped to inform millions of consumers about the brand’s products and provided a huge remarketing opportunity for Lumineux through Amazon DSP once they visited Lumineux product pages.”
Additionally, the agency helped Lumineux increase reach with new-to-brand customers through the campaign and was also successful at engaging repeat customers.
“Vendo has had immense success with Amazon Ads. Our Amazon Ads representatives have been phenomenal, and the growth we have driven for our clients has been great. The reporting was on time, and the performance was stellar,” Laredo said.