Introducing Sponsored Display

SEPTEMBER 12, 2019

Lynly Schambers-Lenox
Sr. Product Marketing Manager

Today we launched Sponsored Display, a new self-service advertising solution that helps you grow your business by reaching relevant audiences both on and off Amazon. Sponsored Display is currently available in beta to all professional sellers enrolled in Amazon Brand Registry, vendors, and agencies who sell on Amazon.

We built Sponsored Display to empower advertisers of all sizes who sell on Amazon to expand their reach and results using display advertising that is easy to create and manage. With Sponsored Display, you can increase your product awareness and demand across the web by reaching the right audiences for your business, beyond those actively shopping on Amazon. In just a few clicks, you can create Sponsored Display ad campaigns that promote your entire product catalog with creatives that are auto-generated and then optimized for performance.

With this launch, advertisers in the US are able to access Product Display Ads audience and product targeting features within Sponsored Display. All Product Display Ads campaigns are now part of Sponsored Display without any additional action required. These changes will be coming to additional marketplaces throughout the fall.

Learn more about Sponsored Display.