Introducing sponsored ads and Stores in Brazil

December 16, 2020

Sponsored Products, Sponsored Brands, and Stores are now available in Brazil. This suite of advertising solutions can help eligible sellers and vendors achieve their business goals on, including growing sales and connecting with shoppers.

The holiday season is a great opportunity to use sponsored ads, as customers are shopping on Amazon to buy gifts, essentials, and a little something for themselves. Sponsored ads can help increase visibility for holiday discounts and deals, scale a new product launch, or introduce products and brands to new customers in Brazil.

Sponsored Products

If your goal is to increase sales, boost deal visibility, or launch a new product in Brazil, Sponsored Products can help drive discoverability and sales of individual products. Your ads may appear in shopping results and on product pages as shoppers are researching products like yours on

Example of a Sponsored Products placement

Sponsored Brands

If your goal is to connect with shoppers and build your brand in Brazil, Sponsored Brands can help you generate awareness and consideration with customizable ads that feature your brand and multiple products. In addition to placements on shopping results and product detail pages, Sponsored Brands gives you the ability to advertise on prominent top-of-search results placements. When shoppers click on your ad, they are taken to a custom landing page or your Store.

Example of a Sponsored Brands placement


Stores are self-service branded destinations on Amazon that you can create at no cost1, which can inspire, educate and help customers discover your brand and product selection. With Stores, your brand will have a unique destination on to showcase products and tell your brand story.

Build your own destination at Amazon with Stores (example)

Whether you are new or have experience selling on, sponsored ads can help grow your business in Brazil. For more information about Sponsored Products, Sponsored Brands and Stores, visit our website or register.

1Creating a Store is free for sellers already selling on Amazon in the marketplace where they wish to advertise. Otherwise, selling fees apply.