We launched a new set of campaign creation and management tools to help our advertisers improve their Sponsored Products and Sponsored Brands (formerly Headline Search Ads) campaigns more quickly and easily. These faster and interactive tools include bulk editing, a combined “All campaigns” view, powerful searching and filtering, data exporting, and more.
Sign in to your Seller Central or advertising console (formerly Amazon Marketing Services) account to start exploring the new features.
New for both sellers and vendors
Bulk and in-line edits
Vendors can now select multiple campaigns to make bulk edits and save time on adjustments to budgets, start and end dates, status, and bids. This feature is now available to sellers using Sponsored Brands.
New time range selection and consistent time zones for reports
There is a new, easier to use time range picker with presets and a custom range. Previously, data time ranges reflected the browser settings of the advertiser using the tools. To make reports more consistent for advertisers, the new campaign manager presents times like the campaign start date in the time zone of the vendor or seller’s physical marketplace. While some campaigns may now show slightly different start or end dates because of this display change, you can be assured that when you work with colleagues in other time zones, you will all see consistent results.
What’s new for vendors
Vendors have a new interactive performance dashboard that helps analyze campaign and keyword performance over time and can help make more informed optimization decisions. You can select up to two metrics to quickly visualize your relative performance over time and identify trends in a graph format, without having to download and merge bulk campaign performance reports. When you click individual campaigns, the graph view will automatically adjust.
Vendors can now add multiple filters in the campaign manager to drill down into specific campaigns based on selected benchmarks. Filters can change the data in the chart, the data table, and the totals so you can see the total impact of your selection, its changes over time, and the individual contributions of campaigns, products, or keywords. You can use filters to review specific performance drivers, analyze underperforming campaigns and keywords, or identify bid and budget adjustments that can help you meet your business goals.
For example, you could set a filter on the All Campaigns page to identify all manual Sponsored Products campaigns with at least 5,000 impressions and a click-through rate (CTR) of 6%. For each of these campaigns, you could click into the keywords view and sort by CTR to find keywords that decreased your CTR.
What’s new for sellers
Combined Sponsored Brands and Sponsored Products “All Campaigns” view
Previously, sellers had to switch between two tabs to understand the performance of their campaigns. The new campaign manager provides a single view that shows your total spend and the total impact of your advertising campaigns. This view can be exported or easily filtered to a single ad product.
New data table tools
Sellers can now download the data they see in the data table. When used in conjunction with filters, sellers can create powerful custom reports of all their campaigns, a single campaign, or an ad group.
Sponsored Brands campaigns now have a chart to show performance over time and use the same sorting and filtering tools as Sponsored Products campaigns. These new tools make Sponsored Brands campaigns easier and faster to manage.
Quick tips to take advantage of other new product updates
- Use the new column selector to customize your campaign dashboard and view performance metrics that are most important to you.
- For sellers, quickly identify products you want to advertise based on the star rating and number of reviews when setting up a new campaign.
- Sellers can also now upload a file of keywords to save campaign setup time.
- Sellers can add negative keywords for new Sponsored Products manual campaigns immediately during setup. Vendors can add negative keywords to Sponsored Products campaigns after the campaign is created.