Introducing a new video series featuring ad campaign best practices

March 7th, 2018 | Lauren Tran


Blog / Introducing a new video series featuring ad campaign best practices

Today, we’re announcing a new series of short, educational videos to help advertisers quickly learn how to optimize their search advertising campaigns (also known as sponsored ads).

The series includes 6 videos designed to help advertisers understand how to improve ad performance, reach more customers, and increase sales on Amazon.

Each video covers a different topic with step-by-step instructions for evaluating past performance and identifying opportunities for improvement, including how to:

  • Increase click-through rates (CTR)
  • Improve advertising cost of sales (ACoS)
  • Boost impressions
  • Optimize keyword match types
  • Set strategic keyword bids
  • Leverage automatic targeting to optimize manual Sponsored Products campaigns



Watch the videos below on how to increase CTR for vendors and sellers, and then check out the full series to get started optimizing your campaigns today.

For vendors with advertising console accounts (formerly Amazon Marketing Services), watch on our YouTube Channel.

For Seller Central accounts, watch in Seller University under Sponsored Products (sign-in required).