Retail insights reporting provides advertisers with insights into comprehensive shopping activities for their products on Amazon before, during, and after advertising campaigns. Perhaps most notably, retail insights reporting allows advertisers, for the first time, to track growth against similar products in their subcategory using key indexed retail health metrics such as organic search impressions, glance views, earned media, and conversion rates.
Amazon DSP customers can generate a retail insights report for a campaign by going to the report center and selecting “New retail insights report (beta)” from the drop-down menu. There are two versions of this report, in Excel and PowerPoint formats.
With a view into retail health during advertising and non-advertising time periods, advertisers can better measure and optimize their advertising campaigns.
If you are an Amazon DSP customer, sign in and generate a report now. To learn more about retail insights, contact your Amazon Advertising account executive or get in touch with an advertising representative.