Staying connected: Interview with WPP’s CEO, Mark Read
Welcome to - Staying connected - a new video series from Amazon Advertising where industry leaders will share insights on how they are responding to the COVID-19 pandemic. This series will highlight some of the ways our agencies, partners, and advertisers are navigating this time of uncertainty.
Our first interview is with Mark Read, CEO of WPP. Mark was named CEO in September 2018 and previously held multiple leadership positions across the company, including nine years as an Executive Director of WPP plc. Mark discusses how WPP employees are adapting to this new work environment, and what actions the company is taking to help its clients and community. He also shares how he thinks the advertising industry will change, and advice on how businesses can adapt. Check out the short videos below from our interview with Mark and follow us on LinkedIn for future interviews in the Staying connected series.
How are WPP employees adapting to this new way of working?
How is WPP responding in light of recent global events?
How is WPP reaching out to the communities you serve during this time?
What advice would you give to advertisers at this time?
What long term changes do you predict we’ll see in our industry?
We’re closely monitoring the developments of COVID-19. To find answers to some of your frequently asked questions visit our resource center.