As audience fragmentation grows with the emergence of new digital channels, brands are looking for more ways to stand out and engage consumers through creative and innovative marketing strategies.
At CES, one of the most influential technology conferences in the world, Amazon Ads sat down with brand leaders and agency partners in our content studio to discuss ways they are connecting with audiences, staying top of mind, and inspiring brand love and loyalty. At the 2023 conference, we interviewed Candice Farrokhnia-Giotopoulos, director of marketing and e-commerce for In The Raw®, a brand of natural sweeteners including sugar, stevia, agave, monk fruit, and honey, as well as organic, vegan, gluten-free, and non-GMO options.
During our interview, Farrokhnia-Giotopoulos discussed how In The Raw® was able to connect with customers and promote their natural sweetener products through a creative video campaign that was developed with the help of Amazon Ads and Tastemade, a video network that offers food and travel-related programming for online audiences. Dive into the full interview below.