Preview the improved advertising management experience for seller accounts

MARCH 23, 2020

By Hilla Gershon
Sr. Product Manager

Sellers using Seller Central for their advertising activities will notice a change in their experience over the next few months. All advertising management—including sponsored ads campaigns, Stores, and reports—will move from Seller Central to the advertising console, which can be accessed from the Amazon Advertising website.

We’ve been listening to your feedback about how you want to access your campaigns, reports, and account settings. This change will provide a more cohesive view of your campaign options, so you can find what you need faster and advertise more efficiently. Here’s an overview of the features we’re introducing with this change.

Easier navigation

Once these changes are made, you’ll notice a navigation menu on the left when you sign in to the advertising console and hover over the menu icon. In it you’ll find quick access to your campaigns, Stores, reports, and bulk operations. Your billing and payment methods will also now be located in a single, centralized location.

New notification and support features

In the advertising console, you’ll also have access to features exclusive to the console. These include real-time notifications about active campaigns, a designated location for advertiser-specific support, and the capability to seamlessly switch between all of your accounts within a region.

What else you need to know
  • Only advertising management, including sponsored ads campaigns, Stores, advertising reports, payment settings and billing will move to the advertising console. All of your settings and information will remain the same in both Seller Central and the advertising console.
  • You’ll be able to easily access the advertising console from the menu in Seller Central, and return to Seller Central at any time from the advertising console navigation.
  • Your sign-in information will remain the same—no separate account is needed.
  • You’ll have a dedicated location to receive support from advertising specialists. Advertising cases will be visible in both Seller Central and in the advertising console.

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