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How IRI helps clients make meaningful connections with customers with insights and analytics

July 6, 2022

Making Waves

We sat down with experts in the advertising industry at Cannes Lions International Festival of Creativity. In this series, you’ll hear from marketing leaders, brand builders, and influencers who will dive into marketing trends, explore new ideas, and share where they believe the future of the advertising is heading. See who’s making waves.

Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.