Selling Partner API allows Intentwise to automate the collection of key information—such as sales metrics, advertising performance metrics, and inventory levels. Intentwise stitches these fragmented sets of information into a cohesive model, which enables advertisers to spend much less time organizing information and much more time actioning on crucial insights. For example, this can provide a 360-degree view of sales, advertising, inventory, and content performance for a given ASIN or group of ASINs by automatically combining data from across multiple fragmented reports, which provides a significant time savings.
With this level of granularity available at an instant, brands can make strategic decisions more quickly, knowing the impact it will have on profitability and other areas of their business without needing to search for those metrics. Intentwise also helps brands integrate their proprietary information, such as product groupings and product costs, to help them further segment their information and extract insights specific to their business, which can then be incorporated into advertising execution.