How Quest Nutrition reached unique and relevant audiences with Streaming TV ads
Quest Nutrition started with three friends making protein bars in their kitchen and giving them out to friends and family. Since then, the brand has expanded from bars to shakes, cookies, chips, pizza, and much more. Its mission: make the foods you crave work for you, not against you.
Quest Nutrition began working with Amazon Ads on sponsored ads campaigns, and in 2019, wanted to explore additional ways to share its story with relevant audiences. The brand has always had a deep and loyal base of followers, but wanted to create new fans. To achieve this, it looked to Streaming TV ads.
– Suzanne Ginestro, Chief Marketing Officer, Quest NutritionAmazon Streaming TV ads are one of the best ways we can reach our audience who is watching their content on demand. Streaming TV ads allow us to reach unique audiences and deliver them content that’s extremely relevant to them.
With Streaming TV ads, Quest Nutrition could drive awareness for its brand at scale while still reaching relevant audiences based on Amazon’s first-party shopping insights. And with Amazon Ads' reporting tools, Quest Nutrition was able to tie results to brand impact.
– Suzanne Ginestro, Chief Marketing Officer, Quest NutritionWith Amazon Ads, we get reach, and we get insights—but most importantly, we get measurement tools so that we can actually see that our advertising is working.
Contact us today to learn how Amazon Ads can help you reach your marketing goals.