Even before the current economic situation, marketers were feeling the pressure to do more with less. But now, according to the CMO Survey, inflation and declining optimism have led 42% of US companies to reduce their 2023 marketing budgets.
So, as important as it was to stretch every dollar a year ago, it’s even more critical now.
At Amazon Ads, we are focused on helping our customers work backwards from business outcomes, and that influences everything we do—especially when it comes to Amazon DSP. In fact, recent enhancements to bidding, pacing, and pricing strategies, as well as boosts to addressability, have helped eligible advertisers more efficiently meet their objectives—whether they’re selling products on Amazon or not.
Today, Amazon DSP isn’t just a go-to for marketers looking to reach Amazon audiences on Amazon-owned channels. Instead, it is an enterprise demand-side-platform for marketers who want to reach the right audiences—no matter where they are—as efficiently as possible and get the most out of their advertising spend.
Here are three ways Amazon DSP is helping marketers do just that: