When David Smith founded High Brew, a coffee brand for “those who do,” he set out to create a great-tasting, ready-to-drink cold brew coffee in a can. Five years and nine flavors later, he’s on the path to success.
High Brew wanted to build on the success it experienced when it started selling on Amazon by getting their message to an even larger audience. This is when they turned to Amazon Advertising.
We believed there were millions of customers on Amazon who drink coffee. We just needed to find ways to connect with that audience, and we knew Amazon could provide us with the tools we needed to shape the strategy that would get us there.Mari Johnson, High Brew Chief Marketing Officer
High Brew started running sponsored ads on Amazon in 2017. The following year, they applied what they’d learned to add Amazon DSP and Fire tablet advertising in the May-to-August timeframe, during which customers shop for iced coffee and cold brew products more frequently.
Their strategy was a success, contributing to year-over-year growth of more than 200% and a position as one of the top-selling cold brew coffees on Amazon during their campaign period.
Based on their learnings, High Brew is now running an always-on strategy with Amazon Advertising. They’re continuing to develop their approach to reach new audiences, while also gathering insights that help them make business decisions, such as what new products to develop and how to market them.
It’s an exciting time for High Brew. While our company is young, we are ambitious, and we feel confident that by investing in the right channels, we will successfully reach our goal of becoming the #1 ready-to-drink cold brew coffee brand.David Smith, High Brew Chief Executive Officer
Watch the video below to hear more about High Brew’s story, and how they’re going about their mission to rise to the top of the cold brew coffee heap.
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