Fine Hygienic Holding (FHH), dually headquartered in Amman, Jordan, and Dubai, UAE, is one of the leading health and wellness companies in the Middle East and North Africa (MENA). The organization has been operating for more than 60 years and offers hygiene-focused products. Although FHH is well known in the MENA region, they wanted to introduce their brands and product offerings, increase brand consideration, and inspire product purchase to a larger audience.
Two years ago, FHH started working with Amazon Ads to help grow their business and help shoppers discover their brands and products. While working with Amazon Ads, the company launched campaigns, developed best practices, and gathered key learnings. Recently, FHH was interested in expanding the awareness, consideration, and purchase of three of their brands: Fine Tissue, which offers products like household paper, tissues, kitchen towels, and toilet paper; Fine Baby, which offers baby diapers; and Fine Adult Care, which offers products like adult briefs.
FHH products go through a rigorous, patented sterilization process during manufacturing to ensure their products are top quality and keep customers safe and healthy. Therefore, FHH needed help with not just building consumer awareness for three of their brands, but they also wanted to inspire shoppers to understand their brand value and increase product consideration. To address these goals, FHH turned to Amazon Ads to help develop a strategy that increased trust for FHH brands and products, along with educating audiences on how FHH products, despite their higher price point, could help them with their lifestyle needs.