Increase campaign performance with Dynamic eCommerce Ads

January 5th, 2017 | Amazon Advertising

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Increase campaign performance with Dynamic eCommerce Ads

Not all Amazon customers are the same. One customer may respond better to a price promotion through a coupon while another may be heavily influenced by a customer review. So, why deliver the same ad to everyone?

Some advertisers use different targeting segments to better personalize ads for their customers. While this works well to broadly message a target audience, it does not allow for delivery of different creative messages based on individual customer behavior. Amazon Media Group has been working to optimize ads on the fly to better meet customers’ diverse needs.

We recently released Dynamic eCommerce Ads, a new premium ad product that delivers optimized ad creative to improve customers’ shopping experience. This solution uses multiple data points to automatically assemble ad creative that maximizes campaign performance at scale.

When tested against standard ads without eCommerce capabilities, we found that our real-time optimizations drove a 23% lift in purchase rate on average.1

Dynamic eCommerce ads

Dynamic eCommerce Ads enable managed and self-service advertising clients to quickly and easily produce creatives that automatically update to highlight product attributes, such as availability, price, coupons, and star ratings. These ads are also available across screens so brands can reach current and future customers with relevant messages, wherever they are.

To learn more about how Dynamic eCommerce Ads can enhance your advertising campaigns, contact your Amazon Media Group Account Executive directly or reach out to us here.

1 Source: Amazon internal data, 3/2016-8/2016