New to Amazon Ads? These 4 e-learning courses will show you everything you need to get started

November 29, 2022 | By Jennifer Cress, Senior Content Strategist

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Are you ready to grow your brand on Amazon, but you’re not sure where to begin? Enter the Amazon Ads learning console, a free, comprehensive digital destination that teaches advertisers how they can successfully use Amazon Ads products and solutions. You’ll find courses, certifications, boot camps, videos, and webinars designed for all experience levels on the learning console. Registration is easy, and anyone can sign up: Simply visit the learning console homepage to create a free account. You can sign up using the same email and password you use to manage your Amazon Ads campaigns, or you can create a new Amazon account.

Once you’re signed in, you’ll have access to all of our content, which includes basic and advanced techniques to use Amazon Ads products to help your brand reach more customers. Here, we’re helping you get started with the learning console by highlighting courses every new advertiser should take to help you confidently launch and manage your first campaign.

Want to learn the basics? Check out our introduction to Amazon Ads

Take a guided tour of all of Amazon Ads’ products and solutions by enrolling in “Introduction to Amazon Ads.” You’ll learn about our full range of advertising solutions and the ad types and placements that are available. Upon completion, you’ll understand how our products can help you reach various campaign goals, whether you’re looking to grow brand awareness, build consideration of your product, drive purchases, or increase loyalty.

Ready to get started using sponsored ads? Learn how to launch your first campaign

Now that you have a better understanding of your options with Amazon Ads, it’s time to zero in on an ad product. We recommend starting with sponsored ads, which includes Sponsored Brands, Sponsored Products, and Sponsored Display. Sponsored ads are cost-per-click, which means you only pay when a shopper clicks on your ad. Plus, sponsored ads campaigns are easy to set up and work with your budget. “Learn the fundamentals of sponsored ads” will teach you common terms, features, and functionalities to help you effectively use sponsored ads. You’ll learn about relevant campaign targeting, setting up bids and budgets, and launching your first sponsored ads campaign.

Want to understand how your ads are performing? Learn sponsored ads metrics and reporting

You’ve successfully launched your first sponsored ads campaign—now what? It’s important to learn how to analyze your campaign’s metrics and reports. Understanding and diving into the insights will help you assess your campaign’s performance and help you optimize and improve future campaigns. After completing “Analyze sponsored ads metrics and reports,” you’ll know how to analyze metrics, navigate and select reports to view your insights, and understand sales attribution.

Ready to keep growing with your next campaign? Learn how to improve your performance

Once you understand how to analyze the insights, it’s time to optimize your campaigns. You’ll want to make strategic adjustments to your campaigns to help meet your goals after launching your campaign. “Learn strategies to improve sponsored ads performance” will help you understand which insights are most impactful and how to make changes to your targeting, bidding, and budget strategies. This will also help you create and launch more effective campaigns.

These courses will start you on your journey with Amazon Ads, but there’s much more to learn. You’ll find even more boot camps, webinars, certifications, and videos on the learning console to help your brand chart its course for success.