Coca-Cola releases a new Ron Howard–produced Christmas film series with the help of Amazon Ads
December 14, 2022
A town in Mexico famous for its decorations searches for the lost magic of Christmas. Two estranged lovers in Paris rekindle their connection over holiday window displays. A vampire meets his girlfriend’s parents for the first time—and his longtime rival, Santa. These are the stories of the new Christmas anthology film series from Coca-Cola—Christmas Always Finds Its Way—that premiered in select countries on Prime Video on December 7.
As part of Coca-Cola’s new creative platform, Real Magic Presents, Christmas Always Finds Its Way consists of three short films produced by Academy Award–winning filmmakers Brian Grazer and Ron Howard’s Imagine Entertainment. Real Magic Presents will see the brand producing new films in different formats all centered around a single premise: to share and celebrate stories of human connection, told in magical ways.
"The diverse stories, “Alma,” “Tiny Christmas,” and “Christmas Bites,” are each set in a different country but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections."
“Through Real Magic Presents, Coca-Cola is continuing the promise of the Real Magic platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, category president at Coca-Cola. “Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also—in finding new ways to connect with new audiences—its future too.”
"Christmas Always Finds Its Way consists of three short films from acclaimed directors Vellas (Brazil), JB Braud (France), and Alex Buono (US)."
The three short films come from acclaimed directors Vellas (Brazil), JB Braud (France), and Alex Buono (US). The diverse stories, “Alma,” “Tiny Christmas,” and “Christmas Bites,” respectively, are each set in a different country but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections.
“Christmas provides a wonderful creative canvas for storytelling,” said Pratik Thakar, global head of creative strategy and content at Coca-Cola. “We are delighted to partner with the incredible team at Imagine Entertainment to bring to life our first Christmas anthology, which celebrates moments of human connection and spirit.”
Coca-Cola is working with the Amazon Ads Brand Innovation Lab to help promote their films globally with a campaign across select nations and continents and multiple Amazon touchpoints that include Prime Video, Fire TV, IMDb, Streaming TV, video and display ads, custom Amazon Fresh bags, and a Twitch watch-along.
"A new Christmas anthology film series from Coca-Cola—Christmas Always Finds Its Way—premiered in select countries on Prime Video on December 7."
“As Coca-Cola looks to create meaningful connections with audiences this holiday season, we’re excited to provide a seamless experience that helps them share these films with viewers around the world,” said Tanner Elton, vice president of US sales at Amazon Ads.
"From branded content on Fire TV and IMDb to custom Amazon Fresh bags and a Twitch watch-along in Europe, we’re enabling multiple ways for customers to discover these beautiful short films on Prime Video. This program exemplifies the growing opportunities to create new forms of entertainment content, and engage audiences in enhanced and rich ways."
— Tanner Elton, vice president of US sales, Amazon Ads
Christmas Always Finds Its Way—featuring “Alma,” “Tiny Christmas,” and “Christmas Bites”—is available to stream on Prime Video.