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How Coca-Cola wows customers every Christmas by leaning into creativity and innovation

July 11, 2022

Making Waves

We sat down with experts in the advertising industry at Cannes Lions International Festival of Creativity. In this series, you’ll hear from marketing leaders, brand builders, and influencers who will dive into marketing trends, explore new ideas, and share where they believe the future of the advertising is heading. See who’s making waves.

Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences. Raluca Vlad of Coca-Cola Italy shares how the brand is able to continuing innovating the way they reach customers during the holidays, and we explore how Coca-Cola worked with Amazon Ads to launch a digital Christmas Market to help raise funds for Italian families in need.