The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear. Amazon’s Alexa was highlighted across the show floor, as the cloud based voice service was integrated into everything from appliances to cars. For the third year, Amazon Advertising had a booth located in the CES C-space of the Aria Hotel and Casino. Our booth also hosted the Alexa and Amazon Services teams, combining our business-to-business teams in one location.
The Amazon Advertising team added to the ‘smart’ trend by meeting with advertisers and agencies to discuss online advertising solutions, with a focus on developing innovative Alexa skills that inspire and excite Amazon customers.
Advertisers learned how they could augment their current digital strategies and brand engagement on Amazon with Alexa skills, and how they effectively leverage display advertising and help drive awareness and enablement of those skills. Brands like Johnnie Walker have already launched similar campaigns to reach consumers in a new way.
In addition to private meetings with Amazon Advertising, show attendees were able to explore a number of Amazon products and services at CES through interactive displays, hosted seminars, and a 14-foot tall Amazon Echo that attendees could walk inside.
If you missed us at CES and would like to discuss advertising with Amazon Advertising, get in touch here.