Announcing the new Amazon Brand Registry

NOVEMBER 17, 2017

What is it?

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property.

Why does it matter?

For brand owners, enrolling provides you with powerful tools to help protect your trademarks, including proprietary text and image search and predictive automation. Moreover, it gives you more access to advertising solutions, which can help you increase your brand presence on Amazon.

Wait, I thought I was enrolled in Amazon Brand Registry. This sounds different.

We improved Amazon Brand Registry this year by updating the eligibility requirements and functionality. An important note to brand owners enrolled prior to April 30, 2017: you will need to re-enroll to enjoy the program’s benefits.

Ok, but does this help me promote my brand?

Yes. Enrolled and verified brands have more authority on the information shown on a product’s detail pages over other sellers listing the same item. This helps you improve the accuracy of your listing on and helps customers find your products.

It is also the only way for sellers to access A+ Content, which allows you to feature your product with enhanced images, text placement, and unique brand story. When used effectively, adding A+ Content to your product detail pages can help boost traffic, conversion rates, and sales. In addition, Sponsored Brands are now available to Amazon sellers who are enrolled in the program.

Sounds good. How do I get started?

Visit to see if you meet the eligibility requirements to enroll your brand(s) in Amazon Brand Registry. Eligible brands can currently enroll at no cost.

Already enrolled but not yet advertising with us?

Get started today by visiting Seller Central.