Parents and kids alike are quickly gearing up for back-to-school season. Many are already thinking about which backpacks pencil cases, folders, and other items they’ll purchase for the new school year. Shoppers are expected to spend ample time researching, comparing, and purchasing products online. In fact, a recent survey1 showed that nearly half of US back-to-school shoppers conducted their purchases through online retailers. Amazon Ads can help brands connect with these school and office supply customers through ads, wherever they spend time.
To help school and office supply brands prepare, Amazon Ads worked with Kantar to survey 1,000 consumers who had recently purchased an item from this category Below, we’ll break down some of the findings, such as how Amazon fits into customers’ purchase journeys, and why Millennial (25-34, as defined by Kantar) shoppers are a particularly relevant audience when introducing new brands and products.2 These insights can help brands focus their advertising campaigns and efficiently connect with in-market and prospective customers throughout their shopping journey.