In times of audience fragmentation, economic uncertainty, and technology disruptions, advertisers want to ensure that their ad dollars and marketing campaigns are working harder for them. Amazon Web Services (AWS) and Amazon Ads can help advertisers increase their business outcomes by activating insights across marketing and advertising channels.
At CES, one of the most influential technology conferences in the world, Amazon Ads sat down with brand leaders and agency partners in our content studio to discuss ways they are connecting with audiences, staying top of mind, and inspiring brand love and loyalty. At the 2023 conference, we interviewed Miranda Chen, the director of Amazon Marketing Cloud (AMC) growth and monetization at Amazon Ads, where she focuses on driving growth and adoption for AMC—through partners, new products, and innovative customer solutions.
During the conversation, Chen shared how AWS and Amazon Ads can help customers reach their goals with AMC. Dive into the interview below to learn more.