I believe there will never be too many books, and the market will never be oversaturated. It’s definitely possible to make your book stand out. I have shared my self-publishing journey on social media, and it is no secret that I am an advocate for Amazon Ads. I believe in my children’s book, Girls Like Me, and I am confident that it can sell itself, but I still need it to stand out among the many books and items for sale on Amazon’s store. Amazon Ads allows you to modify the product listings as you please, from the photos, to the “Look inside” feature, to the item description and A+ content. A+ content adds additional product photos to enhance your product page.
As authors, we need to help make it easier for shoppers by using relevant keywords, phrases, and seasonality to connect with readers. In my opinion, customers value reviews, photos, and transparency when browsing products on the Amazon store. I like to think of it as doing your audience a favor. For example, if a customer is shopping for a book to teach a little one about careers, or for a young character with natural hair, my Sponsored Products ads may lead the shopper to my title. This can be particularly helpful during holiday seasons because you can position your ads toward your desired audience.