Whether you’re a new company or an established brand, scaling your business with effective digital marketing can be a complex task. With changes to the ad industry and technology, marketers are always looking for new ways to grow their brands and serve their customers.
At unBoxed 2022, the annual Amazon Ads conference, held at the Jacob Javits Center in New York City from October 25 through 27, we sat down with Rahul Choraria, chief operating officer of Assembly. Assembly, an advance partner with Amazon Ads, is a global retail software and data company powering Helium 10 and Pacvue. Helium 10 is an all-in-one software tool for Amazon merchants, delivering data-driven solutions to sellers. Serving clients on and off Amazon, Pacvue is an enterprise service for online retail advertising, sales, and intelligence that combines unified retail analytics with the tools needed to take recommended actions.
During the conversation, Choraria shared how brands both big and small can grow and thrive in the midst of change in the ad industry and during times of economy uncertainty, while also helping their customers find the products they need.