Running your first campaign with Amazon Ads

Updated on October 01, 2021

Guidelines for a healthy ad campaign

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe. As you prepare your holiday advertising strategy, give your brand a check-up by asking some basic questions related to product health on Amazon.

Whether you’re looking to advertise with Sponsored Brands, Sponsored Display, or Amazon DSP, these guidelines can help you determine which products would be the best to feature in your ad campaign, and ultimately help improve your campaign performance.

  • Are my products in stock?
    It may sound simple, but it’s essential to make sure you’ve planned appropriately to have adequate inventory available for any product you’re promoting in your campaign. We want to make sure Amazon customers have a positive experience when they land on your product detail pages, and that the products advertised are available for purchase.
  • Do I have enough customer reviews?
    If you are launching a new product, consider the Amazon Vine program. Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. The more content you have available for customers to review, the better the experience a shopper will have when they land on your page.
  • How high are my star ratings?
    We recommend the promoted products in your campaign have at least an average of 3.5 stars, but in a perfect world, you want to be in the 4 or 5 star range when driving new customers to your detail pages from an ad. This might be a customer’s introduction to your brand, so you want to make a good first impression.
  • How strong is my content?
    Amazon empowers you to be your own content and brand store strategist. Before your campaign goes live, review your product detail pages to ensure you have detailed product descriptions, images, and even video. Create a Store so customers browsing and researching can see the best your products have to offer.

If you’ve checked all the guidelines above, then register to get started with Amazon Ads.