Amazon.ae launched in May 2019 and enabled customers in the United Arab Emirates (UAE) who previously shopped on Souq.com to shop on Amazon by using the Amazon App or by visiting the Amazon.ae website. Amazon.ae attracts visitors who come to Amazon not only as a place to shop, but also as a place to discover new products and brands. You can learn more about this launch in our May 1 press release.
Today we’re announcing the launch of Amazon DSP in the UAE. Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. This offering is best suited to advertisers who want to programmatically buy display and videos ads at scale. If you’re already an advertiser and have an account, reach out to your Amazon Advertising contact to learn more about Amazon DSP.
We’re excited to continue helping advertisers and agencies grow their businesses and meet their goals. We are working to release additional Amazon Advertising products and enhancements.
To learn more about the suite of Amazon Advertising products available in the UAE, including display and video ads and the Amazon DSP, visit our website.