All aboard! Amazon at Cannes Lions 2023
June 12, 2023
Welcome to Amazon Port
We’re excited to return to the Cannes Lions International Festival of Creativity to join advertisers and agencies in conversation on diversity, sustainability, brand storytelling, and more. Amazon Ads, AWS, Twitch, Wondery, Freevee, and Amazon Studios will be at Amazon Port with a comprehensive lineup of speaker sessions, morning workout and wellness, entertainment, and happy hours.
Don’t miss a conversation with actor, musician, podcast host, and producer Keke Palmer on personal branding and why entertainers like herself are uniquely qualified to create programming that audiences love. Discover how the Ad Council, Amazon Ads Brand Innovation Lab, Amazon Music, and Alexa built a campaign that inspired conversation on mental health, and dance the night away with Grammy-winning producer and DJ Honey Dijon, who helped create top chart albums including Renaissance and Finally Enough Love.
Put your sailing shoes on, and embark on a captivating journey at Amazon Port!
Here are more details on some of our programming:
Monday, June 19:
Creative alchemy: Mixing media and creativity to achieve advertising magic
Good ideas sometimes don’t see the light of day when efficacy is more challenging to prove. And with changes to traditional ad identifiers, building a case for innovation is getting harder. How can we bring media and creative back together to make advertising work harder?
Time: 12:00 - 12:30 PM (CEST) | Location: Amazon Port, Plaza Stage
Beyond the funnel: Working with agencies to navigate the shopper experience
The customer path is no longer linear. How can brands take inventive approaches to attract potential customers, and drive conversion and retention? Join us for a deep dive into the challenges brands face, from brand building to sales, to discovering how and where to engage with customers.
Time: 2:00 - 2:30 PM (CEST) | Location: Amazon Port, Boathouse Theater
Measuring creativity, creatively
Every marketing dollar needs to work harder than ever before in 2023, but creative efficacy is harder to gauge. Join leaders from Ascential and Amazon Ads as they break down the mechanics for effective and accurate creative campaign measurement.
Time: 2:45 - 3:15 PM (CEST) | Location: Cannes Lions Debussy Theatre, Palais
Tuesday, June 20:
Creative for social change: Building an actionable campaign to support mental health
How did the Ad Council, Amazon Ads Brand Innovation Lab, Amazon Music, and Alexa build a campaign that inspired connection and conversation on mental health? Hear directly from the team on how to harness audience insights, technology, and unique touchpoints to make an actionable campaign.
Time: 12:00 - 12:30 PM (CEST) | Location: Amazon Port, Plaza Stage
Lights, camera, engagement: Breaking through with video
The relationship between consumers and brands continues to evolve with the increasing popularity and accessibility of video. No longer is video used as a medium for impressions and views only. Learn how designers, creators, and advertisers are innovating with Amazon Ads video.
Time: 1:00 - 1:30 PM (CEST) | Location: Amazon Port, Boathouse Theater
Wednesday, June 21:
Game changer: The evolution of the live sports experience
The way fans watch their favorite games is changing, but what does that mean for brands? The next era of fandoms starts now.
Time: 12:00 - 12:30 PM (CEST) | Location: Amazon Port, Plaza Stage
Breaking the sound barrier, how brands can connect with audiences through podcast advertising
According to 2023 analysis by Edison Research, almost 90 million Americans a week are listening to podcasts. What marketing methods have been successful in this medium for engaging loyal fans? And how have advances in ad tech helped accelerate growth? Hear from Wondery on how podcasting listening extends beyond audio and the global opportunity for connection.
Time: 1:00 - 1:30 PM (CEST) | Location: Amazon Port, Plaza Stage
Creating the Next Generation of Streaming Content with Keke Palmer
From documentaries to television series, today’s entertainers are creating some of the industry’s most-watched content. Amazon Studios sits down with Keke Palmer, actor, musician, podcast host, and producer, to share her thoughts on longevity, personal branding, and why entertainers like herself are uniquely qualified to create programming that audiences love.
Time: 2:00 - 2:30 PM (CEST) | Location: Cannes Lions Terrace Stage, The Terrace
All aboard the hype train: Transforming fans into customers
Some fans collect merchandise while others create and share memes. Some line up at dawn to purchase tickets to a big event, while others find joy in tuning into the livestream. Fandom continues to evolve as the lines between the “real world” and the virtual world continue to blur. How can brands tap into—and support—the passion and hype found in fandoms today? Learn from Twitch Ads, popular streamers, and brands that are joining the hype and turning fans into customers and community members.
Time: 3:30 - 4:30 PM (CEST) | Location: Amazon Port, Boathouse Theater
Honey Dijon live at Amazon Port
Amazon Port will be closed Wednesday evening for a can’t-miss performance featuring Grammy-winning producer and DJ Honey Dijon, who helped create top chart albums including Renaissance and Finally Enough Love. Performance is not included in Amazon Port registration. Register for Amazon Port to learn how to score tickets to this invite-only party.
Time: Doors at 9:30 PM, headliner at 10:30 PM (CEST) | Location: Amazon Port, Plaza Stage
Thursday, June 22:
Content for all: Shaping the future of LGBTQ-inclusive advertising
Who gets to tell stories around identity and self-acceptance in order to rediscover lost queer voices, and how do we celebrate the beauty of these diverse communities both authentically and impactfully? As discussions evolve on these topics, learn how representation can effect change for good with Latasha Gillespie, global head of DEIA, Amazon Studios, Prime Video, MGM, and Freevee; Nneka Onuorah, filmmaker, producer, and activist; Joseph Wilson, filmmaker and drag artist; and Rich Ferraro, chief communications officer, GLAAD.
Time: 12:00 - 12:30 PM (CEST) | Location: Amazon Port, Plaza Stage
From local to global: Unlocking effective DEIA strategies in different regions
As brands share their stories across a global customer base, they learn that what constitutes “diverse” and “inclusive” marketing holds different meanings to different regions. How can brands and advertisers move beyond surface-level representation and approach inclusion effectively at a global level? Hear from Walter Frye, director of brand marketing, Amazon Cross Channel Marketing; Rachel Lowenstein, global head of inclusive innovation, Mindshare; Jonathan Cloonan, agency group head, Amazon Ads; and Chrissie Hanson, CEO and executive sponsor of OMD’s Asian Leadership Network, OMD; on the powerful ways that inclusive representation can impact brand storytelling.
Time: 1:00 - 1:30 PM (CEST) | Location: Amazon Port, Plaza Stage
Cannes Lions kicks off on Monday, June 19, 2023. A full itinerary for Amazon Port can be found here.
See you at Amazon Port!