Sponsored Products, Sponsored Brands, and Stores launch in Kingdom of Saudi Arabia

September 29, 2020

Today, we’re announcing the launch of Sponsored Products, Sponsored Brands, and Stores in the Kingdom of Saudi Arabia (KSA). The suite of products makes it easier for businesses to tell their brand story on Amazon and reach shoppers who are looking for products like theirs on Amazon.sa.

Amazon.sa launched on June 17, 2020, enabling existing Souq.com customers and new Amazon customers in KSA to shop on Amazon.sa and through the Amazon app. Amazon.sa advertisers can start using the following ad solutions right away.

sponsored products ad placement

Sponsored Products enable customers to discover and buy products when they're shopping for similar products on Amazon.sa.

sponsored brands ad placement

Sponsored Brands helps shoppers to discover and engage with your brand and products as they browse on Amazon. In addition to placements on shopping results and product detail pages, Sponsored Brands give you the ability to advertise on prominent top-of-search results placements.

With Sponsored Brands, you can generate awareness and consideration with customizable ads that feature your brand and products. Sponsored Brands can help to drive sales and build brand loyalty by allowing you to promote multiple products from your brand. You can also link your Sponsored Brands ads to a custom landing page or Store to help shoppers discover the rest of your catalog.

stores ad placement

Stores are self-service branded destinations on Amazon that you can create at no cost, which can inspire, educate, and help shoppers discover your product selection.

Stores provide a unique opportunity to tell your brand story and showcase products. With Stores you can create a customized, multipage brand destination with drag-and-drop tiles or use predesigned templates without writing a line of code. You can also name the Store using a unique, easy-to-remember "Amazon.sa/yourbrand" address to help shoppers easily discover your brand destination.

With Stores you gain access to Stores insights, which provide you with a powerful understanding of your Stores’ sales and traffic sources to further optimize ad campaigns.

For more information about Sponsored Products, Sponsored Brands, and Stores, visit our website or register here.