Starting today, the more than 400 (and growing) signatories of The Climate Pledge are now eligible to join Ad Net Zero based on the commitment they’ve already made to reach net-zero carbon by 2040, 10 years ahead of the Paris Agreement. This new partnership paves the way for signatories of The Climate Pledge to join Ad Net Zero and provide broader support for media decarbonization.
“Global challenges require global, collective action and it is crucial that we work together, as an advertising industry, to build a more sustainable future,” said Alan Moss, VP Global Ad Sales, Amazon Ads. “In joining Ad Net Zero, we are committed to working with other climate leaders in the advertising industry to reduce greenhouse-gas emissions globally. I am confident that through collaboration, and the new partnership with The Climate Pledge, we can support the advertising industry’s journey to net zero.”
Ad Net Zero is comprised of some of the industry’s largest agencies, brands, and technology companies, and accounts for more than 40% of the world’s ad spend through its membership. The group calls for agencies and marketing services companies to annually measure consumption data—for example, electricity usage, business travel, and waste production—to reduce operational carbon emissions. Ad Net Zero is also collaborating to develop a consistent data framework and methodology to calculate the emissions from media planning and buying.