Amazon Ads joins Ad Net Zero, the industry’s initiative to reduce advertising’s carbon impact

June 19, 2023

River and woods

Amazon is committed to becoming a more-sustainable company—for the good of our customers, our employees, the communities in which we live and work, and, most importantly, for the planet. That is why we co-founded and became the first signatory of The Climate Pledge, committing to reach net-zero carbon across our operations by 2040. As part of our Pledge, we also seek to collaborate and work across industries to fight climate change.

That’s why we’re proud to announce that Amazon Ads has joined Ad Net Zero—the advertising industry’s coalition to reduce the carbon impact of developing, producing, and running advertising to net zero. We are also creating a new partnership between Ad Net Zero and The Climate Pledge.

Starting today, the more than 400 (and growing) signatories of The Climate Pledge are now eligible to join Ad Net Zero based on the commitment they’ve already made to reach net-zero carbon by 2040, 10 years ahead of the Paris Agreement. This new partnership paves the way for signatories of The Climate Pledge to join Ad Net Zero and provide broader support for media decarbonization.

“Global challenges require global, collective action and it is crucial that we work together, as an advertising industry, to build a more sustainable future,” said Alan Moss, VP Global Ad Sales, Amazon Ads. “In joining Ad Net Zero, we are committed to working with other climate leaders in the advertising industry to reduce greenhouse-gas emissions globally. I am confident that through collaboration, and the new partnership with The Climate Pledge, we can support the advertising industry’s journey to net zero.”

Ad Net Zero is comprised of some of the industry’s largest agencies, brands, and technology companies, and accounts for more than 40% of the world’s ad spend through its membership. The group calls for agencies and marketing services companies to annually measure consumption data—for example, electricity usage, business travel, and waste production—to reduce operational carbon emissions. Ad Net Zero is also collaborating to develop a consistent data framework and methodology to calculate the emissions from media planning and buying.

“Ad Net Zero is designed to facilitate the decarbonization of the global advertising industry,” said Sebastian Munden, Chair, Ad Net Zero. “The support and participation from Amazon Ads will help accelerate this with global impact in the media supply chain.”

Ad Net Zero
The Climate Pledge