Acura wanted to celebrate the entrepreneurial spirit that continues to drive innovation at the luxury automotive company. By collaborating with Amazon Advertising and Amazon Launchpad on a new long format documentary, they were able to explore the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market.
The program marked the first time Acura or Amazon Advertising had developed original, long-form content. “This Is What We Make” features three Amazon Launchpad entrepreneurs: John Alexiou of SubPac, Jason Johnson of August, and Filippo Yacob of Primo Toys.
“This Is What We Make” will be promoted via co-branded media through the end of the year, driving to a custom Acura and Amazon Launchpad page www.amazon.com/acura. In addition, custom content from the film will be shared through various Amazon channels and showcased on the Fire Tablet wake screen and Fire TV from mid-November through the end of December.
“This Is What We Make” is available on Prime Video through the Amazon Video Direct self-publishing service.
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