Acura and Amazon share 3 inspiring start-up stories

DECEMBER 1, 2017

By Joel Stamp
Sr. Product Marketing Manager

Acura wanted to celebrate the entrepreneurial spirit that continues to drive innovation at the luxury automotive company. By collaborating with Amazon Advertising and Amazon Launchpad on a new long format documentary, they were able to explore the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market.

The program marked the first time Acura or Amazon Advertising had developed original, long-form content. “This Is What We Make” features three Amazon Launchpad entrepreneurs: John Alexiou of SubPac, Jason Johnson of August, and Filippo Yacob of Primo Toys.

“This Is What We Make” will be promoted via co-branded media through the end of the year, driving to a custom Acura and Amazon Launchpad page In addition, custom content from the film will be shared through various Amazon channels and showcased on the Fire Tablet wake screen and Fire TV from mid-November through the end of December.

This Is What We Make” is available on Prime Video through the Amazon Video Direct self-publishing service.

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