If you want to help grow your sales even faster, take a look at which self-service ad solutions are available to you. Keep in mind that not all ad products may fit the goals of your product launch, so focus on the tactics that will be most meaningful for your brand and product.
These keyword- or product-targeted ads help relevant shoppers discover your new product as they’re browsing shopping results and product detail pages.
Help shoppers discover your new product within the context of your brand and product portfolio with keyword- or product-targeted ads that feature your logo, a customized headline, and a collection of your products containing your new listing.
To help reach audiences wherever they are in their purchasing journey and introduce them to your new product, use these high-visibility display ads, which can appear on and off Amazon and target by interest, category, or product.
After your product launches and your campaigns have been running for at least two weeks, review your advertising reports to understand your performance. Depending on the goals you set earlier, look at your generated sales, new-to-brand metrics, return on advertising spend (ROAS), or other insights to help optimize your campaigns.
Want to learn more? Explore our guide on using sponsored ads to connect your new product with interested shoppers throughout their buying journey.
1Amazon internal data, 2019
2Products, features, placements, and targeting tactics may not be available in all countries and to all advertisers.
3Sellers already selling on Amazon in the country where they wish to advertise can create a Store at no additional cost. Otherwise, selling fees apply.