From TV to laptop to tablet, phone, and more, audiences are dividing their time and attention across screens and content to shop, play, and stream. In a recent Adweek poll, 84% of surveyed audiences said they use a second screen while watching TV or streaming content.3 With multitasking on the rise, how can brands best connect with audiences across these screens with relevant messages in a way that enhances their experiences?
When ads are relevant and entertaining, audiences tend to enjoy them more, according to a 2022 survey that Amazon Ads and Omnicom Media Group commissioned with Latitude. In this poll, 73% of consumers said their overall viewing experience is more enjoyable when ads are relevant to the viewer.4
By using engaging creative assets and understanding what content resonates with audiences, brands have the opportunity to break through the noise and stand out. A recent Amazon Ads and Kantar analysis looking into brand lift insights found that 88% of top-performing creatives contained video.5 And in campaigns that included both video and display, brand awareness was 2x higher than campaigns with display alone.6
“At Amazon Ads, we have been inventing exciting new creative products and services to fit any marketer’s needs,” said Heather Kehrberg, Director of Global Creative Success at Amazon Ads. “We know marketers care about quality creative, and we want to delight them with accessible and cost-effective creative solutions that help elevate their campaigns.”
At unBoxed 2022, Amazon Ads will dive into additional ways brands can enhance their ad experiences through agile messaging and creative.