3 reasons you should participate in Prime Day

JUNE 25, 2019

By Sila Gurmen, Sr. Product Marketing Manager

Throughout the month of Prime Day, Prime members engage with Amazon to browse and shop for products across multiple product categories. During Prime Day 2018, members worldwide purchased more than 100 million products, making it the biggest shopping event ever for Amazon at that time.1

This highly anticipated and trafficked event is an opportunity for you, as an advertiser, to make your brand and deals discoverable to shoppers. Here are a few ideas:

  1. Reach Prime member audiences that visit Amazon before, during, and after Prime Day. You can engage Prime member audiences at scale by showcasing your brand, promoting your upcoming and live Prime Day deals, and reengaging your audiences even after Prime Day while your brand is still top of mind for shoppers.
  2. Engage new audiences. You can promote your deals as a way to introduce new audiences to your brand and entice them to try your products for the first time. As a result, you may observe an increase in shoppers that are new to your brand on Prime Day.
  3. Drive sales across your portfolio of products. As shoppers browse and shop for deals, they are likely to buy other, non-promoted products that they come across. You can use advertising strategies to not only drive sales through your deals, but also for other products within your brand portfolio.

Prime Day is approaching—it’s not too early to get started on your Prime Day deals and advertising strategy.

1. Source: Amazon press release, 2018.