The most anticipated shows and movies coming to Prime Video in 2025

The first half of 2025 has already seen the return of hit shows like Reacher along with the highly anticipated premiere of films such as You’re Cordially Invited and Another Simple Favor. And with The Summer I Turned Pretty kicking off the second half of the year, there’s still plenty more to come. From espionage thrillers to high school bands and universities full of super humans, audiences around the world have a multitude of stories to explore on Prime Video in the final months of 2025.

Across shows and movies of every genre, there are endless opportunities for brands to reach millions of viewers through Streaming TV ads in Prime Video content. With the powerful ad tech solutions of Amazon Ads, it's easier than ever to help brands connect with audiences through premium original content.

To help advertisers get ahead of the buzz and prepare to be part of the shows and movies audiences will be talking about, we’ve put together a list of the most anticipated shows and movies coming to Prime Video in 2025:

In Season 2, exiled from home, Frank, Barry, and Sammy soon find themselves in New Foodland, a shining utopia for food and humans alike. But beneath the city’s glossy fridges and cheery smiles lies a dark secret that threatens the entirety of sentient food society.

Butterfly is a character-driven spy thriller that explores complex family dynamics within the treacherous world of global espionage. It's centered on David Jung (Daniel Dae Kim), an enigmatic, highly unpredictable former U.S. intelligence operative living in South Korea, whose life is blown to pieces when the consequences of an impossible decision from his past come back to haunt him, and he finds himself pursued by Rebecca (Reina Hardesty), a deadly, sociopathic young agent assigned to kill him.

For more than two years, Armando has tried everything to get Betty back until he can't take it anymore. Convinced that she will never come back, Armando returns to social life and in a few months, he begins a relationship with a beautiful young woman that Betty soon finds out about. Empowered and closer to the ugly Betty we met on day one than the "fixed up" version we saw at the end of the soap opera, Betty asks Armando to sign the divorce papers, making their separation official. A tortuous but fun legal process will begin, led by Majo Arriaga, Armando's young girlfriend, a brilliant lawyer, and by Esteban Ruiz, Betty's handsome and interesting lawyer. The apple of discord will be Beatriz Elvira, the daughter of Betty and Armando.

Nine pairs of everyday people are unleashed on an epic adventure through a series of James Bond-inspired challenges, to find questions hidden around the world, all for a shot at winning a life-changing £1,000,000 prize. The Controller (Brian Cox) is the on-screen mastermind behind the game—he dictates where the pairs go, and what they must do, and sets their questions. He watches on from the shadows following the pair’s every move, reveling as his often merciless and punishing plans unfold in front of him. In total, The Controller has hidden 10 questions around the world for each pair, who each have a chance of winning a £1,000,000. To reach these questions, the pairs face gut-wrenching Bond-inspired challenges which will push their physical strength and mental reserves to the limit. Each question is worth an increasing amount of money, if answered correctly, they bank the cash and continue to the next question. Get it wrong and their journey is over. Exotic locations range from the wilds of the Scottish Highlands and the remote Chilean desert to the bustling streets of Venice and the luxurious Caribbean coastline of Jamaica. Packed with drama, epic locations, nail-biting challenges, and emotions running high, 007: Road To A Million promises a series that will have you on the edge of your seat.

Upload is a sci-fi comedy series from Emmy-winning writer Greg Daniels (The Office, Parks and Recreation, King of the Hill) set in a technologically advanced future where holographic phones, self-driving vehicles, AI assistance, and 3D food printers are the norm. And, forget about dying—instead, you’ll be “uploaded” to a virtual reality afterlife, and enjoy all the comforts of a world-class resort. Provided you can afford it. In the four-part series finale event, sentient AI rapidly turns evil, threatening to wipe out Lakeview (and the world!). On top of greedy executives, lingering mysteries, plus heartbreak in VR and IRL, our characters are tested like never before. The only way they can get through it all and save humanity from deletion is by teaming up one last time.

Co-created by The New York Times bestselling author of The Terminal List, Jack Carr, and Season 1 creator-showrunner David DiGilio, The Terminal List: Dark Wolf is a prequel series with an origin story that follows Ben Edwards (Taylor Kitsch) throughout his journey from the Navy SEALs to the clandestine side of CIA Special Operations. The series is an espionage thriller that explores the darker side of warfare and the human cost that comes with it. It also features Chris Pratt reprising his role as James Reece.

The Runarounds follows a group of recent high school graduates from Wilmington, North Carolina, who come together the summer after graduation to form a rock band, united by their shared love of music and near-impossible dream of stardom. Over the course of one unforgettable summer, they throw themselves into the pursuit of their big break—falling in love, getting into trouble, and building the kind of bonds that feel like family along the way. With original music, romantic entanglements, and the raw highs and lows of coming-of-age, The Runarounds captures the rush of risking everything at the edge of adulthood to chase your dreams.

Based on Michelle Frances' novel of the same name, The Girlfriend follows Laura (Robin Wright), a woman who seemingly has it all: a glittering career, a loving husband, and her precious son, Daniel. Her perfect life begins to unravel when Daniel brings home Cherry (Olivia Cooke), a girlfriend who changes everything. After a tense introduction, Laura becomes convinced Cherry is hiding something. Is she a manipulative social climber, or is Laura just paranoid? The truth is a matter of perspective.

Set in Hell, Helluva Boss follows the hell-born imp Blitzo (the “o” is silent), the eccentric leader of I.M.P. (Immediate Murder Professionals), a small, chaotic assassination business able to run thanks to a magic grimoire, and a complicated situationship with the demon prince Stolas. Alongside his equally chaotic ragtag crew—Moxxie, a by-the-books marksman; Millie, a fiery and skilled assassin; and Loona, their snarky, hell-bound receptionist—Blitzo takes on contracts to kill targets in the human world. Balancing their work with their personal lives, the team constantly finds themselves in absurd, violent, and darkly comedic situations.

In the second season of Gen V, the acclaimed spinoff series set in the Emmy Award-winning world of The Boys, school is back in session. As the rest of America adjusts to Homelander's iron fist, back at Godolkin University, the mysterious new Dean (Hamish Linklater) preaches a curriculum that promises to make students more powerful than ever. Cate (Maddie Phillips) and Sam (Asa Germann) are celebrated heroes, while Marie (Jaz Sinclair), Jordan (London Thor, Derek Luh), and Emma (Lizze Broadway) reluctantly return to college, burdened by months of trauma and loss. But parties and classes are hard to care about with war brewing between Humans and Supes, both on and off campus. The gang learns of a secret program that goes back to the founding of Godolkin University that may have larger implications than they realize. And, somehow, Marie is a part of it.

Based on an original story idea and written by the New York Times best-selling author Harlan Coben and BAFTA-winner Danny Brocklehurst, Lazarus follows a man (Sam Claflin) who returns home after his father's (Bill Nighy) suicide and begins to have disturbing experiences that can't be explained. He quickly becomes entangled in a series of cold-case murders as he grapples with the mystery of his father's death and his sister's murder 25 years ago.

The Mighty Nein follows a group of fugitives and outcasts, bound by secrets and scars. But when a powerful arcane relic known as "The Beacon" falls into dangerous hands, they must learn to work together to save the realm and stop reality itself from unraveling.

The Map That Leads to You follows Heather (Madelyn Cline), a young woman embarking on an adventure across Europe with her best friends before settling into her perfectly planned life. When she crosses paths with Jack (KJ Apa), a magnetic and mysterious stranger, their instant spark ignites an emotional journey neither of them expected. As their connection deepens, secrets, life choices, and hidden truths will test their bond—and change her life in ways she never imagined. From director Lasse Hallström (Dear John, Safe Haven) comes this adaptation of J.P. Monninger's novel about love, destiny, and the courage to choose your own path.

An expert thief rolls out the biggest heist of his life in Play Dirty, an action-packed thriller from director Shane Black. Parker (Mark Wahlberg) along with Grofield (LaKeith Stanfield), Zen (Rosa Salazar), and a skilled crew stumble onto a score that pits them against the New York mob in this gritty, clever caper.

Charlie, the fiercely independent owner of an all-female mechanic shop, is forced to reevaluate her future when a flashy corporate competitor moves in across the street. Seeking comfort, she turns to an anonymous online confidant—unaware she’s confiding in Beau, the very rival threatening her business. As sparks fly both online and off, the truth threatens to blow everything apart.

From director Colin Hanks and lifelong John Candy fan Ryan Reynolds comes John Candy: I Like Me, an exploration of the life of the Canadian comedic icon. This John Candy film documents his on- and off-camera existence, featuring never-before-seen home videos, intimate access to his family, and candid recollections from collaborators to paint a bigger picture of one of the brightest stars of the ’70s, ’80s, and ’90s. It’s the story of a son, husband, father, friend, and professional driven to bring joy to audiences and loved ones while battling personal ghosts and Hollywood pressures.

From writer/director Nia DaCosta comes a provocative, modern reimagining of Henrik Ibsen’s classic play. Hedda (Tessa Thompson) finds herself torn between the lingering ache of a past love and the quiet suffocation of her present life. Over the course of one charged night, long-repressed desires and hidden tensions erupt—pulling her and everyone around her into a spiral of manipulation, passion, and betrayal.

Tyler Perry’s Finding Joy follows Shannon Thornton as Joy, a New York fashion designer whose talents are overshadowed by her boss. Just like her career, Joy has been unlucky in love. Encouraged by her steadfast friends Ashley (Brittany S. Hall) and Littia (Inayah), Joy follows her crush Colton (Aaron O'Connell) to Colorado, hoping for holiday magic. Instead, a shocking revelation and a snowstorm leave her stranded. At her lowest, Joy meets Ridge (Tosin Morohunfola), a chance encounter that transforms her perspective on life and love.

After being fired from his job, Brian (Kevin James) instantly becomes a reluctant stay-at-home dad to his 10-year-old son. On his very first day, Brian accepts a random invitation for a playdate from another stay-at-home dad, Jeff (Alan Ritchson). Jeff definitely seems a little bit…off. And as the playdate begins, Jeff turns out to be someone Brian never expected and they immediately have to go on the run from a very dangerous situation. It’s a playdate from hell as the two fathers and their sons spend the day trying not to get killed and solve a conspiracy. Directed by Luke Greenfield.

Claire Clauster (Michelle Pfeiffer) is the glue that holds her chaotic, lovable family together every holiday season. From perfectly frosted cookies to meticulously wrapped gifts, no one decks the halls quite like Claire. But this year, as her grown kids and distracted husband get swept up in their own seasonal dramas, they make one crucial mistake: They forget their mom. By the time they realize she's missing, Claire’s already set off on a festive adventure of her own—one that doesn’t involve cooking, cleaning, or coordinating anyone else’s chaos. As her family scrambles to find her and salvage their Christmas, Claire rediscovers what the holidays mean when you’re finally free to put yourself first.

Merv follows an estranged couple who learns that the dog they share is suffering from depression following their break-up—awkwardly reconciling over the holidays when they take their dog on a sunny vacation to Florida to lift his spirits.